Shots for a Cure . . . Shocking!

By Molly MacDonald

 

Okay, I confess, I enjoy a glass (or two) of wine like almost everyone else I know, including other Breast Cancer Survivors.   And while it ticks me off that this disease  takes our breasts  and then takes away our ability to enjoy a nice glass of wine without worrying we are contributing to our own demise. . . . . what ticks me off even more is when the alcohol beverage industry uses the very thing researchers have proven as a possible, no make that probable link to breast cancer to market their product, while “donating to the cure.”

Do I hear a disconnect here!

Just yesterday I learned that the chain of Claddagh’s Irish Pubs is hosting a Shot for a Cure Day on Sunday, April 18th in the hopes that while encouraging folks to participate in drinking “the most consecutive shots in one night” will earn them a place in the Guinness Book of World Records, while benefiting local breast cancer organizations.

Their “Be there to blow the cover off the Guinness Book of World Records” seems to me more like blowing their own cover—how can we drink ourselves into the Guinness Book of World Records and look like fine upstanding corporate citizens contributing to our communities?

I don’t even know where to start on this one.  But I guess I’ll start with “Drink Responsibly.”

Let’s see Claddagh’s, you want people drinking consecutive shots to break a record! I don’t know, but common sense tells me MADD and SADD are not going to be thinking too fondly of your brand.  Not to mention the concern about alcohol poisoning and all the stories over the years about kids celebrating their 21st birthdays and dying  after imbibing 21 shots of alcohol—enough to kill you, but maybe not enough to break a record!  Note to parents, if your kid is turning 21 on Sunday, April 18th, you might  want to suggest another venue for that celebration!

And then, let’s talk about all of us out and about on the roads Sunday April 18th  minding our own business, not aware that some Irish pub got it in their heads to think this kind of stunt is a good idea!  Beware of swerving vehicles!

Whose the designated driver here!  Was this the brainstorm of some marketing guru in Claddagh’s Company Headquarters who enjoyed  a few too many Stella Artois?

Certainly, I cannot imagine that any local breast cancer foundation would want to benefit from a night of irresponsible drinking, all for the low cost of $7.00!  And I am not sure if that is for one or all unlimited consecutive shots!

Then, let’s just examine all the recent research and news regarding the clear link between the regular use of alcohol and breast cancer! The facts on this, as much as I might want to ignore them, are not to be denied.  The regular use of alcohol can be a precursor to the disease.

So, if you choose to help benefit a local breast cancer organization, may I strongly suggest you stay home on April 18th, and if you do enjoy a drink, do so responsibly.  Then pull out your check book and write a check in the amount of $7.00 knowing you may have saved more than a few lives, maybe even your own!

Shame on you Claddaghs!

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4 Comments

  1. As an 8 year breast cancer survivor, the president of the Michigan Breast Cancer Coalition and the Field Coordinator for the state of MI for the National Breast Cancer Coalition….I would like each and everyone of you to e-mail or call these pubs and let them know of our disappointment in this event.

    I think we should get a group together and have a lemonade stand outside with green tea and other health promoting beverages to show them what responsible drinking is all about!

    Reply
  2. As an 8 year breast cancer survivor, the president of the Michigan Breast Cancer Coalition and the Field Coordinator for the state of MI for the National Breast Cancer Coalition….I would like each and everyone of you to e-mail or call these Claddagh Pubs and let them know of our disappointment in this event.

    I think we should get a group together and have a lemonade stand outside with green tea and other health promoting beverages to show them what responsible drinking is all about!

    Reply
    • pinkfund

       /  April 8, 2010

      Becky – you are so right! I’m so tired of organizations using the Pink Ribbon to get free publicity, and tug on the emotional heartstrings of survivor’s and their families! BTW – Komen refused to let Claddaugh use their logo but did tell them they would be more than happy to accept any funds raised.

      Reply
  3. Craig

     /  April 9, 2010

    Bless your heart. It’s nice to see someone who sees through all this to what it really is… Corporate manipulation. If only the general public could see through it as well.

    Reply

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